Monday, October 15, 2012

Start of the Autumn 2012 ratings race - 15 Oct 2012

Here we are again at the beginning of the new drama season where some dramas have already begun their run, some are already into their 2nd episodes while some are still in preparations mode. This is how the ranking looks like based on average ratings so far.

*Note that dramas which have only aired one episode so far are in bold i.e. that figure is the rating of their first episode:

1) Aibou Season 11 - 19.90%
2) TOKYO Airport - 14.00%
3) Akumu-chan - 13.60%
4) Going My Home / Kekkon Shinai - 13.00%
6) Tokumei Tantei  - 11.70%
7) Ooku - 11.60%

And those below the 10% line...

8) Perfect Blue / Tokyo Zenryoku Shoujo 9.00%
10) Koukou Nyuushi 7.00%
11) Poison 3.60%
12) PIECE 2.95%
13) Girls Talk 2.25%
14) Sugarless 1.70%

One interesting observation you can get from the figures so far is that those who had only shown one episode so far are high up in the rankings table so the true test to the extent of their popularity will be displayed in the 2nd OA which tend to take a hit after the initial curiosity wears off. Another thing is that, we can already see dramas which are headed for less-than-10% zone even in its first OA so these may be hovering above and below that line throughout the season. There is a pack of midnight dramas at the bottom of the ranking which tend to be below 3% in most cases so they might prove to be a buffer of some sort against yet another primetime drama falling to the bottom of the table.

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